Free tool · EU AI Act

Do you need to label your AI content?

Answer a few questions about an image, video, audio clip, text, or chatbot. Get a traceable first assessment, a suitable label, and practical placement guidance.

No account and no upload. Your choices stay on your device. Legal-source baseline: August 2026.

Check AI disclosure in a few questions

Assess one specific item at a time. Content type, publication context, realistic appearance, and human control all matter.

What are you publishing?
How was AI used?
Will the content be public?
Could the content be mistaken for something authentic?
Is it part of an obviously creative, artistic, satirical, or fictional work?

What Article 50 actually requires

There is no blanket duty to visibly label every use of AI. The rules distinguish AI-system providers from deployers publishing specific kinds of content.

1

Applicable since 2 August 2026

Article 50 transparency duties apply from this date. Information must be clear, unambiguous, and accessible by the first interaction or exposure.

2

Disclose deepfakes visibly

This covers generated or manipulated images, video, and audio that resemble real or plausibly real people, places, objects, or events and could appear authentic.

3

Text only in defined cases

The duty covers published AI text on matters of public interest. Substantive human control plus assumed editorial responsibility creates an exception.

4

Machine-readable marking is a separate duty

Paragraph 2's machine-readable marking of synthetic output generally applies to providers of generative AI systems. A visible notice and metadata are not the same thing.

Frequently asked questions

Do I have to label every AI-written text?

No. Visible disclosure mainly concerns published AI text on matters of public interest where sufficient human review and editorial responsibility are absent.

Is a note in the imprint or profile bio enough?

No. The disclosure must be clear and unambiguous by the first exposure to the relevant content. A hidden general notice does not meet that goal.

Are the official EU icons mandatory?

No. The EU icons are voluntary and do not establish compliance on their own. Clear, understandable text can also be suitable.

What about creative or satirical works?

A deepfake in an obviously creative, artistic, satirical, or fictional work still requires disclosure, but it may be presented without impairing the display or enjoyment of the work.

Does AI colour correction require a label?

Usually not when it is only assistive standard editing and does not substantially change the input or its meaning. Generative replacement or realistic content creation may be different.

Privacy setting

May we measure pseudonymous page views and session replays?

With your consent, PostHog EU measures which pages are opened and additionally records your session: mouse movement, clicks, scrolling and the rendered page content are stored as a replayable reconstruction. Typed input is masked before sending. The contents of sign-in, sign-up, password recovery, the founder chat, the newsletter field, your email display, your quiz answers and the checklists are not recorded at all; on the sign-in and sign-up pages recording is paused. Addresses are always stored without query parameters. A random device identifier and technical connection data such as the IP address are processed as well. In addition, strictly defined usage events are measured: how far a post was read, which article element was used, which call to action was clicked, how a newsletter sign-up ended, how far you get in a course or in the feed (recording only whether a task was correct or incorrect, never your answer itself), which video you start, whether you switch the language, and how a sign-in or sign-up attempt ended — without the email address, without the password, and without the error message. Only values from a fixed list and whole numbers from fixed ranges are transmitted — no input and no free text. We also label production, internal, and automated test visits separately and derive whether a visit came from a known interface such as ChatGPT, Claude, or Perplexity from a known referring domain or a strictly allowed campaign value. The full referring address and query parameters are not sent, and this cannot identify a specific AI model. If PostHog's IP-based geo enrichment is enabled in the project, the service can derive an approximate country, continent, and region; we do not request browser or GPS location. Every visit is also assigned to a page area from a fixed list (for example home, blog, tools, account) — the area is sent, not the address. Page loading and stability metrics are measured as well (Core Web Vitals: LCP, CLS, INP, FCP), without network payloads. A click on a link leading away from the site is recorded only as the target domain from a fixed list, without path, query parameters, or link text. For the Idea Wheel, AI Labelling and Limit Reset tools only the kind of action is measured — spin, option changed, copy or export, for instance — never your input and never a result. Learn more about privacy

Without your consent no analytics code is loaded and nothing is recorded. You can withdraw at any time: withdrawal ends collection immediately; data already collected may have been transmitted by then and is deleted after the storage period.